Nika Kabiri, JD PhD

I help people live better lives. One decision at a time.

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“Every time I talk to Nika I get a higher level of understanding. I hear exactly what I need to hear in that moment to shift my thinking and get to better place.”
“I was so tired of spiraling. Nika pulled me out of my ‘bottom of the well’ mentality, reframed my issues, and taught me how to make the right choices so I could get out of a bad situation.”
“I asked Nika to help me solve a conflict between my clients and internal stakeholders. I thought I would need an entire hour, but Nika helped me make the decision in less than 30 minutes. She has a way of cutting right through to the issue so you can make the right choice and move on.”
“I have been to therapy and dropped it multiple times. This is better than therapy. I haven’t felt this hopeful, positive, and free of doom and gloom since I’ve worked with Nika.”
“I’ve been so overwhelmed. But talking with Nika has been better than talking to ChatGPT. I found clarity around my career and personal life in a way that has given me relief for the first time in a very long time.”
“Nika’s credentials are super impressive. She’s even better in person. Working with her gives me confidence — because I’m the one making the decisions.”

I’m a Decision Scientist who has spent 20+ years studying decision-making in a variety of contexts, from relationships to work, politics, and business. I research consumer decision-making for the world’s largest companies — including Amazon, Google, and Meta — and am a former faculty member of the University of Washington, where I taught Decision Science. I’ve been named a top decision coach in LA Weekly, and have been quoted in the Wall Street Journal, the Washington Post, Time, Fast Company, and more. My PhD in Sociology centered on choice theory and institutional analysis.

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You've been thinking about a decision for longer than you should have.
You made one and can't stop second-guessing it.
Someone around you keeps choosing badly, and you can't figure out why.

These resources can help.

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